Readability is key. As is the look.

The instrument

Of course the dial of the Scuderia Veloce, the face of the watch, is inspired by automotive instruments. We chose the simple, but extremely efficient black/white/red colour scheme, as readability in instruments is a key factor.

The idea is to merge traditional and modern design elements.

The dial is housed quite deep in the case – to avoid any disturbing reflections, just as it was done in the legendary italian sports cars, giving it that real automotive look and feel.


Maximum readability

The sophisticated hands are in a speedy red and in a rather unusual form, still assuring great readability. Their design is visibly leggero, as saving weight is a main element in all sports cars.

The second hand is red in the Automatica and black in the Quartz version.

A great moment: The prototype dials arrive and they are just gorgeous! (Honestly, it took two attempts. The first ones were lousy.)